Coca-Cola Company Continues as National Sponsor at HITS Horse Shows
SAUGERTIES, N.Y. (April 3, 2014) - HITS, Inc. is proud to announce that Coca-Cola has once again been named the Official Soft Drink for HITS Horse Shows, continuing the long-term sponsor partnership which began between HITS, Inc. and Coca-Cola Company in 2009. The multi-year deal includes the HITS Desert Circuit, HITS Ocala Winter Circuit, HITS Arizona Winter Circuit, HITS Saugerties, HITS Culpeper and the Marshall & Sterling Insurance League National Finals.
“Coca-Cola has been a valuable national partner and Official Soft Drink at HITS Horse Shows for many years,” said HITS, Inc. president and CEO Tom Struzzieri. “We are thrilled that they will continue to have a presence at all of our shows in five states across the U.S.”
Globally, Coca-Cola Company is the number one provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy their beverages at a rate of 1.9 billion servings a day. The continuation of Coca-Cola Company as a national corporate sponsor of HITS Horse Shows is highlighted by the offering of Coca-Cola products, including Coke, Diet Coke, Dasani Water, Vitamin Water and more, at HITS events nationwide.
With an enduring commitment to building sustainable communities, Coca-Cola Company is focused on initiatives that reduce their environmental footprint, as well as support active, healthy lifestyle and activities. This objective aligns perfectly with the HITS, Inc. mission to deliver equestrian and endurance sports to the masses.
The HITS Horse Shows Winter Circuits recenlty concluded in Thermal, California; Ocala, Florida and Tucson, Arizona before heading north this spring and summer. HITS Saugerties in New York and HITS Culpeper in Virginia, which run May-September, will be the final stops on the road to the HITS Championship, known as the richest weekend in show jumping. The coveted event runs September 3-7 at HITS-on-the-Hudson in Saugerties and features the culmination of the HITS Triple Crown of Show Jumping with the Zoetis $1 Million Grand Prix.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, their Company's portfolio features 17 billion-dollar brands. For more information, visit Coca-Cola Journey at www.coca-colacompany.com.