Kingston, NY – November 27, 2023 – HITS LLC the largest producer of hunter/jumper and dressage horse shows in North America is pleased to announce Ashley Baker will become Senior Vice President, Marketing. Baker joined HITS in June 2023 and formerly held the position of Vice President, Analytics and Affinity Programs.

“We are delighted to promote Ashley to head up HITS marketing efforts,” said Peter Englehart, HITS’ President & CEO. “She brings a unique combination of professional experience combined with insider knowledge of the equestrian industry.”

Baker has extensive experience in marketing and corporate strategy roles. She has held senior positions at retailers such as the Hudson’s Bay Company, and earned a BA from Yale University and JD from Yale Law School. A lifelong equestrian, Baker has deep roots in the hunter/jumper industry and experience competing at national and international level competitions from pony hunters to grand prix.

“I am excited and honored to take on new responsibilities at HITS,” expressed Baker. “My first six months have been an exciting time of progress and transformation for the Company and I look forward to working alongside an outstanding team to further our strategic goals for enhanced customer engagement.”

About HITS: Since its inception in 1982, HITS, LLC has grown into the market-leading lifestyle management company producing hunter, jumper and dressage horse shows. Based in Kingston, New York, HITS is a national company producing horse shows in Ocala, Florida; Culpeper, Virginia; Wayne, Illinois, East Dorset, Vermont, Del Mar, California, and Saugerties, New York. HITS is owned by Traub Capital Partners.

About Traub Capital Partners: Traub Capital Partners is a New York-based strategic private equity firm specializing in building value in consumer companies using its unique combination of investment, strategic and operational expertise as well as a culture-led, engaged approach. The fund targets investments in companies with revenue between $50 and $250 million. To learn more about Traub Capital Partners, visit