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Saugerties, New York (April 27, 2007) - HITS is pleased to announce that Ariat will be designated the title sponsor of each of the seven $25,000 Ariat Grand Prix classes at the 2007 HITS Saugerties Circuit.
The $25,000 Ariat Grand Prix will be the featured class every Thursday at HITS Saugerties. Including the HITS Saugerties Spring and Summer Circuits, Ariat is the title sponsor of 17 Grand Prix Classes at HITS Horse Shows across the country. In all, Ariat classes offer $455,000 in total prize money.
Ariat has been a staple of the HITS Desert Circuit sponsoring the $25,000 Ariat Grand Prix on Fridays for over a decade. In 2007, Ariat expanded their involvement with HITS as they became the title sponsor of the $25,000 Ariat Grand Prix on Thursdays at the HITS Ocala Winter Circuit. Now, they are shifting their focus to HITS Saugerties.
"Ariat has been a great supporter of HITS for many years," said HITS' National Marketing Director John Eickman. "We are delighted that they will be a part of our spring and summer shows in Saugerties and I look forward to continuing our tremendous relationship for many years."
Ariat was founded with one simple objective: to provide the most technologically advanced riding boots for the world's top equestrian athletes. Today, Ariat is the leading performance footwear and apparel brand for equestrian athletes around the world. From show jumping to team penning, Ariat boots provide the foundation upon which world-class athletes work, ride and compete. Visitors to HITS Saugerties can visit the Ariat store on Vendors row where they can peruse some of its fine riding apparel.
The HITS equestrian facility is nestled at the foothills of the Catskill Mountains, just one mile outside the village of Saugerties. The facility offers an on-site food service pavilion, an ice cream parlor featuring an assortment of frozen delights and Starbucks® coffee. The HITS Bar and Grill serves up pizza and cold beer in a spacious air-conditioned lounge. Spectators can grab some lunch and find a grassy spot on the berms while watching some of the world's best show jumping with the entire family right here in the Hudson Valley. Those interested in the behind the scenes of show jumping can watch the horse show farrier put new shoes on a horse and even tour the stables to see some of the horses and riders up close. And for those who love to shop, HITS does not disappoint. The HITS Saugerties Mall features clothing, tack, fine jewelry, custom footwear, art and photography, and custom HITS souvenirs. For more information on any of the HITS Horse Shows or special events, please call 845.246.8833 or visit www.HitsShows.com.
In January 2006, HITS entered into a private equity arrangement with Leonard Green & Partners, L.P. in Los Angeles. As a result, HITS, Inc. is able to develop and execute exciting operational and strategic initiatives that both solidifies its well-established position as the leader in horse show management and allows for new growth opportunities including the construction of its five venues in California, Arizona, Florida, Virginia and New York.
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