Countdown to Omaha: Longines FEI World Cup™ Finals  

In just under one year, the Longines FEI World Cup™ Show Jumping and Dressage Finals will take place in Omaha, Nebraska, on March 29 – April 2, 2017. Equine-enthusiasts, equestrian athletes and spectators are counting down to the colossal event that will take place right on the United States’ home-turf.

HITS has hosted World Cup qualifying classes at its West coast shows for over two decades, and will  host a Qualifier for the 2017 finals at HITS Desert Horse Park in Thermal, California, during Coachella Desert Circuit III, CSIW-3*, February 7-12.

The HITS Blog caught up with Lisa Roskens, businesswoman, mother, equestrian and former triathlete, to talk all things World Cup Finals and how Omaha will rock as the host of prestigious event. Roskens is the dynamo behind the Omaha Equestrian Foundation, as well as the leader of the team from Omaha that won the bid to host the 2017 World Cup Finals. She also founded the International Omaha Show, which has been held at the CenturyLink Center for the last five years.

“I found horses by accident across my backyard as a kid— since then I just couldn’t get away from them,” said Roskens. “After a hiatus, I’d say it was in the last 20 years that I really found my way back into the equestrian scene. I spent 10 years in California before coming back to Nebraska, and I found that so much had changed, yet so much had stayed the same.”

Dynamite businesswoman & equestrian, Lisa Roskens | Photo Courtesy of Lisa, Shot by Lili Wiek

 Many might wonder, why Omaha? As the first Midwestern city to host the World Cup Finals, it certainly caught the attention of the equestrian community. Roskens dispels any mystery that the city of Omaha, rich in cultural history and art, will deliver anything short of an exceptional equestrian destination.

“You should toss out the assumptions about this being a typical event,” said Roskens. “All day visitors will have the opportunity to peruse a large shopping area and experience 20,000 square-feet of vendor educational activities and restaurants. It’s completely suitable to spend all day at the venue or hang out in the VIP Lounge all day.”

There is undeniably a fabulous blend of activities mixed into the five-day schedule for spectators.

“There is such a rich, robust cultural experience to be had in Omaha,” said Roskens. “Just to name a few things, Omaha’s Henry Doorly Zoo & Aquarium is one of the top five zoos in the world, and Omaha was named one of the top five cities in the world for foodies, and so much more.”

Roskens said that she was glad at how the equestrian community has come together on the road to the Finals and was gratified with how everyone: show managers, riders and spectators alike, has embraced Omaha as the host of next year’s event.

“I encourage everyone to support the Finals and come out the event to enjoy the experience,” said Roskens. “This is such a special event to Omaha, but really it’s a special event to America.”


 Shot by Lili Wiek

Lisa Roskens, Chief Executive Officer and President of Burlington Capital by day & passionate equestrian. 

Photo courtesy of Lisa Roskens 


FEI World Cup Finals Fast Facts

For more information about the FEI World Cup™ Finals Omaha 2017 and to purchase tickets, please go to, charge by phone at 800-745-3000 or at the CenturyLink Center Omaha box office.

CenturyLink Center Omaha, a state-of-the-art professional sports and event venue, has been home to the International Omaha Horse Show since 2012. CenturyLink Center is located at 455 N. 10th St, Omaha, NE 68102 within walking distance of the Old Market Entertainment and Shopping district and approximately 3.5 miles from the airport.

For more information visit our hotel page or book directly at:

World Cup VIP Seating, Tables and Hospitality Packages offer a unique way to experience the FEI World Cup™ Finals with excellent food and beverage and wonderful views of the action in the ring. Packages and more information available at here or call the VIP Hotline at 402-930-3079.